Story-Beads the newsletter

There's a line from the Mel Brooks movie, Spaceballs, that I can't get out of my head. The Yoda-like character, Yougurt, is talking about merchandising. He says something along the lines of "Spaceballs, the toilet paper; Spaceballs the lunch box; Spaceballs the flamethrower (the kids love that one!)"

I have been struggling with the weekly newsletter for my main site, Story-Beads.com, and all I seem to be able to think is "Story-Beads the ezine; Story-Beads the flamethrower...

"The kids love that one!"

What have you struggled with lately? Did humor help or hinder? How did you get unstuck? (no really, comment on this one 'cuz I can use all the help that i can get!!)